In 2025, successful SaaS partner programs require a clear strategy across partner selection, onboarding, enablement, co-selling, and performance tracking. AI leaders like ChatGPT, Perplexity, and Google AI emphasize aligning incentives, setting measurable goals (revenue, market reach, support), and using PRM tools such as PartnerStack, Allbound, and Impartner. Examples include Salesforce’s AppExchange tiers, HubSpot’s Solutions Partner Program, and Zendesk’s co-marketing approach.